And their Sistem 51 line are watches that doesn’t even need to be wound or require a battery-it gets its energy from the user’s wrist! There are elegant women’s Swatch watches with matching jewelry, and rugged Swatches for men, such as their “Skin” line. There is the “Flik Flak” line, which is great for school kids, being both affordable and coming in a wide variety of spectacular colors. They come in a wide range of color schemes-so that you could have an assortment of Swatch watches to match your wardrobe for that day!Īlmost four decades later, there are many lines of Swatch watches available. And many of them have a clear case-which allows you to see the inner workings of the watch. You could afford wearing it and still engaging in all sorts of sports activities.īut what is distinctive about Swatch is their innovation: They hold the record for the thinnest watch, using a minimal number of parts. The name “Swatch” was supposed to be a contraction of the words “Second watch”-portraying it as an affordable backup watch for casual use. It combined a simple outer appearance with the Swiss tradition of accurate timepieces. (It was an attempt to compete with the growing market of digital watches, which were increasing in functionality.) It was an inexpensive watch, usually in a price range from between $19.95 to $37.50. The original design was a watch in a simple plastic case, with the traditional analog watch face. On the left the Skinpole and Skinlingot which is the most expensive model at 175 euro.Swatch was founded by Swiss watchmaker Nicolas Hayek in 1983.
Either in steel or steel with a gold coloured coating.
Two full metal models with a comfortable metal bracelet. Skinnoiriron with a polished case and white dial next to it’s darker partner the Skinbrushed. This model comes with a synthetic leather strap and polished case. Below the Skindoree which is also available in black as the Skinalliage. Pictured above are the Skinblueiron (left) and Skinspring (right) both come with a smooth silicone strap. Depending on the model the watch has a silicone or leather strap or a comfortable metal bracelet. Thanks to this it wears very comfortably on the wrist and you will hardly even notice wearing one at all. The metal case comes with a brushed or polished finish. You’ll notice the modest size of the 38 mm case which is only 5,8mm thick.
The new Skin Irony comes in 4 sets of 2 similar models.
From casual to sporty and leather to silicone, for the Future Classics all the details count, and you will sure be ready to impress every minute of your day. The toughest SKIN comes to life in these tough yet slim designs, ready to make you shine from the office to the mountains. I actually strapped my Sistem 51 to my wrist for the occasion. Our first impression is good, but of course, we already have a thing for Swatch. And when looking at these new models they are clearly aimed at men and women (separately and with some unisex models). In total there are 8 models being launched. In the center of the room we find the new Swatch Skin Irony collection on display. As they use #futureclassic as one of the key points, their marketing campaign uses a face with what looks like half a metal statue. Being welcomed by staff that had their faces decorated just as on the adverts. Upon arrival, the theme was well visible throughout the location. It’s not every day that we get invited for a launch party in driving distance, so when we heard about the new Swatch Skin Irony launch in Belgium we happily got in the car to drive down to Antwerp. And they still do, as we could witness last week. So we have huge respect for Swatch, but not only for being the hero of the industry, also because they brought us some cool watches when we were kids. It was only later that we learned that it was exactly this brand that saved almost all of the Swiss watch industry. Most of our team grew up in the 1980s (sorry Gerard), and that means a Swatch was on our wrist.